While working at Under Armour, I was tasked with creating the branding for Ridge Reaper, a hunting TV show on the Outdoor Channel, and its premium outdoor clothing line for Under Armour's Outdoor Division. The goal was to offer a fresh take on traditional hunting aesthetics, so I designed a bold, heavy metal band-inspired logo that stood out in the industry.

A custom display typeface was also developed, along with supporting marks, and a versatile camouflage pattern that was field-tested and subsequently adopted by Military special forces for their effectiveness. Additionally, I created brand guidelines for both the show and the product line, bespoke hangtags, on-clothing graphics, and a series of print ads.

Collaborations with brands like CRKT, Yeti, and RAM Trucks helped to broaden the brand’s reach and highlight the quality of the premium gear line.